Abstract: A floor mat for an automotive vehicle is provided having a relatively thin, flexible sheet-form main body and a rigidifying sheet-form element formed with or secured thereto in fixed relationship. The rigidifying element is fabricated from or formed by sheets of material that are effectively rigid in thin sheet-form and thereby render the otherwise flexible main body essentially inflexible. The materials selected to form the rigidifying elements preferably have a resilient characteristic, such as spring steel wire rod or inherent resilient rubber or plastic materials to enhance the mat's ability to maintain itself in a desired smooth, flat configuration on a vehicle's floor.

Abstract: A floor mat for an automotive vehicle is provided having a relatively thin, flexible sheet-form main body and a rigidifying rib structure formed with or secured thereto in fixed relationship. The rigidifying rib structure is fabricated from or formed by elongated elements that are effectively rigid and thereby render the otherwise flexible main body essentially inflexible. The materials selected to form the rib structure preferably have a resilient characteristic, such as spring steel wire rod, to enhance the mat's ability to maintain itself in a desired smooth, flat configuration on a vehicle's floor. The rib structure is of a configuration to rigidify the main body in two generally perpendicular directions to resist displacement in all directions through the essential rigid rib encountering of any obstructions associated with the vehicle floor and the resilient characteristic of the rib accommodating excessive displacing forces and tending to return the main body of the mat to its original configuration.

Abstract: An attachment clip for attachment of splash guards on automotive vehicles is provided for use in conjunction with a sheet-form element of a vehicle wheel well. This attachment clip comprises a metal clip having a Z-shaped configuration, formed with two outer legs cooperating with a center interconnecting bar to form a clamping element with respect to one outer leg and the interconnecting bar to securely engage with a sheet-form support element. The other outer leg has a T-shaped slot with a channel through which a fastener element passes to secure the clip to an article such as an automobile splash guard. The fastener element includes a bolt having a head and a shank and securing means. The interconnecting bar has punched from it a spring tongue which projects towards the channel of the T-shaped slot to retain the fastener element in a relatively fixed position against the one leg of the clip and to enter into a screwdriver slot in the bolt head to prevent rotation.

Abstract: A splash guard structure for automotive vehicles is provided for use in conjunction with a supporting structure having a flanged lip including vertically extending portions. This splash guard structure includes a sheet preferably of heavy rubber formed with two sets of recessed sockets. These sets of sockets are located at respective upper corner and lower portions of an arcuate edge of the splash guard and arranged to accommodate various vehicle body configurations. A thin membrane of the rubber exists at the bottom of each of the sockets of the splash guard and only the membrane of two selected sockets are ruptured for each specific installation thereby maintaining the integrity of the guard to prevent passage of water and debris therethrough. Also included in the combination are two metal clips having a Z-shaped configuration and which are coated with a rust resistant finish and are formed with two legs cooperating with a center interconnecting bar to form clamping elements.

Abstract: A storage holder for tape cassettes is provided for carrying of a plurality of such tapes on an automotive vehicle's sunvisor. The storage holder includes a plurality of compartments for receiving respective ones of the cassettes and each compartment is provided with sets of opposed cassette supporting ribs that are formed and positioned to engage opposite sides of a cassette and provide the sole support therefor. Each compartment is dimensioned to permit end-wise insertion of a cassette with the cassette's tape transport head disposed at either side of the compartment. A cassette clamping plate is provided to mechanically engage the cassette and to hold it against a pair of the supporting ribs. The clamping plate is resiliently biased to provide a clamping force and is provided with a retaining lug for interfitting engagement with a cassette at a reel drive aperture. Spring clips are provided to removably mount the storage holder on a sunvisor.