Abstract: A display and method for bowling centers and the like includes at least one bowling lane having a base member with an approach area, pin deck area and lane area extending therebetween. A generally transparent synthetic sheet member is positioned over at least a portion the base member, and has a leading edge attached to the base member to retain the sheet member in an overlying relationship with the base member, leaving at least a portion of the sheet member unattached to define an insert area. At least one display card with in a generally thin profile is inserted between the sheet member and the base member at the insert area, such that the indicia are visible through and protected by the sheet, with the weight of the sheet member retaining the display card in place to facilitate easy insertion and removal of the display card to provide varied displays.