Abstract: Systems and methods for online marketing are disclosed that facilitate live social networking. Event hosts create offers to purchase participation in an event occurring on a predetermined date, at a predetermined time, in a predetermined location. The offers may be conditional upon a minimum number of purchases being made. Event offers are presented to a user based on user profile matching event target information, such as a demographic criteria. A user indicates a commitment to purchase, if the terms of the event are met The user's social network may be notified of the user's intent to participate in the event and offers extended for the individuals in the social network matching the event target information A breakdown of buyers may be provided to potential buyers.