Abstract: A mascara applicator having a brush which can be adjusted by a user from straight to curved comprising a wand within which is slidably disposed an adjusting rod connecting to manipulating means within the applicator handle. The rod is extendable into an applicator head on the end of the wand and may be straight so as to straighten a precurved applicator or curved so as to impart curvature to a straight applicator.

Abstract: A cosmetic application device having a applicator and cover means adapted to selectively vary the length of the applicator. The application device may be used for various cosmetics, including mascara, lipstick, eye liner, eye shadow, foundation, and blusher.

Abstract: A movable display assembly for use with a fixed display wall includes a stationary base positioned horizontally in front of and at the lower end of the fixed display wall; a pair of spaced apart parallel tracks extending parallel to the fixed display wall and mounted on the stationary base; a trolley movably mounted on the tracks, each trolley including a plurality of rollers which ride within the tracks and thereby movably support the trolley therealong; an inverted substantially U-shaped rack formed from a tubular member for supporting a plurality of articles thereon, the rack including a lower end fixedly supported on the trolley and an upper free end, with a transparent pegboard supported by the rack for supporting the plurality of articles thereon.