Abstract: A stackable reusable storage and display tray for bottles or cans having labels on the outer surface thereof, the tray including a plastic bottom having end walls and side wall molded as an integral tray, the side walls and end wall being formed by posts or pillars equally spaced around the perimeter of the bottom wall and forming openings in alignment with the longitudinal and lateral rows of bottles or cans, the pillars being located to support the trays in stacked position and being nestable by inverting one of the trays and inserting it into another of said trays for storage.