Abstract: A portable display rack having a tubular steel frame, a plurality of shelves, and at least one pair of baskets removably attached to the left and right sides of the frame. The display rack has a left side display area and a right side display area which extend substantially from the basket on each side to almost the bottom of the frame. Each display area is adapted to retain a plurality of signs and to display one of the signs. Each of the signs may advertise a specific brand of a manufacturer's product. A first sign holder adapted to display a first upper sign is removably attached to the upper end of the frame. The display rack may further include a second sign holder removably attached to the first sign holder which is adapted to display a second upper sign therein. The display rack may further include shelf strips, lockable casters, and a kick-plate.