Abstract: A method of controlling a transverse shape of a strip rolled by a rolling mill having a plurality of shape correcting devices, the method including the steps of detecting a change in a strip rolling force, and a tension distribution of the rolled strip in the width direction. Based on the detected tension distribution, a strain distribution of the rolled strip is calculated, and the calculated strain distribution is used to calculate a shape parameter which represents a shape error of the rolled strip. Based on the detected change in the rolling force and the calculated shape parameter, disturbance values of the rolling mill which should be zeroed by the shape correcting devices are estimated so as to offset a delay in the detection of the tension distribution which is reflected on the shape parameter. The shape correcting devices are controlled according to the estimated disturbance values, without an influence of the delay in the detection of the tension distribution.