Abstract: A method and system for “papering the house”, i.e., distributing excess entertainment inventory, integrates with the new capabilities of social networking sites and mobile computing. First, a number of units of excess entertainment inventory are apportioned. A first user profile is generated and associated to a first user. A set of Tokens is then allocated to the first user. Next, a subset of Tokens allocated to the first user is selected as eligible to receive a portion of the excess inventory. Finally, records of the first user, the first user profile, the number of units of excess entertainment inventory, and the set of Tokens allocated to the first user are stored in a computer-readable medium.