Abstract: A unitary package having a retractable applicator is particularly suited for dispensing liquid or semi-liquid cosmetic products, such as lip gloss or mascara. The package has a main body and a tubular shell arranged concentrically, wherein the tubular shell has a first portion disposed externally of the main body and a second portion disposed internally of the main body. The outer surface of the tubular shell is adapted to be grasped and rotated with respect to the main body. The inside of the main body defines a reservoir, and the applicator is positioned within and movable with respect to the reservoir. The portion of the tubular shell internal to the main body is threaded and cooperates with threads on the applicator to cause the applicator to extend from within the reservoir to a position external of the package.