Abstract: A security display container for alternately displaying and transporting a watch or the like that includes a housing having a tongue which forms a first part of a snap-lock, the tongue itself having a first latch portion. The display container also includes a retainer member for securing and displaying the watch which is removably receivable in the housing and which forms a second part of a snap-lock that is received under the tongue in order to snap lock the retainer member to the housing. The retainer member further having a second latch portion that is aligned with the first latch portion and a fastener which is receivable through the first and second latch portions to connect the retainer member to the housing. The security display container is adapted to receive a cover which is mateable with the housing in a nesting orientation for displaying the watch and in an enclosing orientation for transporting the watch.