Abstract: A beverage cup lid having means for facilitating the rapid identification of its drinking orifice and drinking straw aperture components by beverage servers as well as consumers of the beverage, especially by the visually or neurologically impaired, and especially by drivers of motor vehicles. In various embodiments of the subject beverage cup lid, the orifice (or drinking straw aperture) is circumscribed by an area characterized by a high degree of contrast relative to the remaining external surface area of the lid such that the two areas are visually discernible from one another. In other embodiments, the two areas are tactilely discernible from one another.