Abstract: A beach umbrella is provided having a lowermost section assembled selectively with an intermediate and upper section, with the upper section including an umbrella canopy mounted thereto. The lowermost section includes a plurality of handles pivotally mounted about an upper collar of the lower section to enhance rotation of the lower section, with the lower section provided with a screw thread directed about a lowermost portion of the lower section to permit projecting of the lowermost section into an underlying beach surface to secure the umbrella in a fixed relationship to the beach. Latch means are arranged to secure the sections together.