Abstract: A wall mountable bracket has an upwardly opening pocket receiving a replaceable cartridge of toothpaste, the cartridge having a bottom outlet and a valve assembly for it. The cartridge is mounted with the dispensing valve at the lower end and the cartridge has an upper end wall movable downward toward the valve for dispensing the contents. A downwardly opening cup is fittingly received over the outside of the cartridge and inside the bracket pocket, and has a spring loaded plunger engaing the upper wall of the cartridge to urge the contents thereof toward the valve. The valve is a knob-operated, sprng-loaded gate valve. The cartridge-valve assembly is disposable as a unit when the contents of the cartridge have been exhausted.