Abstract: A display placard and method of installation of the same display placard within a conventional newspaper rack with three clear viewing sides. The placard has three panels, two outer, equally sized panels and a central, slightly wider panel. The two outer panels are hingedly connected to the central panel and can hinge about the central panel by approximately 360.degree.. The placard is either folded along its hinged connections, or rolled into a tube and then bent and inserted into the newspaper rack. The placard is flexible enough to be rolled into a tube, and is resilient enough to regain its generally flat, sheet-like shape after being rolled into a tube and bent into the newspaper rack.The insertion of the placard into the newspaper rack includes overlapping the panels of the placard, inserting the placard into the rear of the newspaper rack and opening the overlapped panels. The panels of the placard are then aligned parallel to a corresponding side wall of the newspaper rack.