Abstract: An apparatus for rental of articles such as videocassettes comprises an outer housing, and a storage assembly within the housing having storage locations for storing a plurality of videocassettes. The housing has a front panel including an array of separate display areas each containing pictorial indicia representing a particular videocassette and a predetermined selection code corresponding to that videocassette, a selection device adjacent the array for allowing a user to enter the selection code of a selected videocassette, and a delivery chute for delivering selected videocassettes to users. A transport mechanism is provided for retrieving selected videocassettes from the storage assembly for delivery to users, and for returning videocassettes to the storage assembly. A control device associates each stored videocassette with its storage location and controls the transport mechanism to deliver selected videocassettes to customers.