Abstract: A display box including a base tray and lid, the lid being connected to the base tray by a hinge element formed integrally with the lid. The hinge element includes a formed flexible hinge portion having inner and outer webs extending between the lid and base tray across an offset between their rear walls. It also includes a rigid hinge portion that lies adjacent to the inner face of the base tray's rear wall, and is attached to a tray insert via a tab. The arrangement is such that, at closure, the lid sits flush on the base tray, and such that the lid can remain in an open position inclined to the vertical, with the flexible hinge portion taut and the lower end of the lid rear wall abutting the outer face of the base tray rear wall. This allows an item to be displayed in the box in an attractive and pleasing manner.

Abstract: A display box comprises a base tray 3 and lid 4, the lid 4 being connected to the base tray 3 by a hinge element 5 formed integrally with the lid 4. The hinge element 5 includes a formed flexible hinge portion 11 having inner and outer webs 16,17 extending between the lid 4 and base tray 3 across an offset 23 between their rear walls 15,20. It also includes a rigid hinge portion 12 that lies adjacent to the inner face of the base tray's rear wall 20, and is attached to a tray insert 6 via a tab 13. The arrangement is such that, at closure, the lid 4 sits flush on the base tray 3, and such that the lid 4 can remain in an open position inclined to the vertical, with the flexible hinge portion 11 taut and the lower end of the lid rear wall 15 abutting the outer face of the base tray rear wall 20. This allows an item to be displayed in the box in an attractive and pleasing manner.