Abstract: Apparatus for providing adhesive strips having a predetermined length includes a rotatable reel for support of a roll of adhesive tape. A conveyor, which may be a rotatable turn table, is provided for supporting thereon a plurality of adhesive strips which have been cut to a predetermined length from the roll of adhesive tape. A feed member is pivotably supported adjacent one end thereof for movement between a first position adjacent the reel and a second position adjacent the conveyor. The feed member carries a stationary cutter plate and a cutter bar which is reciprocable therealong and is cooperable with the cutter plate to cut adhesive tape withdrawn from the reel into strips of the predetermined length. The feed member carries at its outer end a latch plate for selectively grasping and retaining the free end of adhesive tape withdrawn from the reel. A lever rod is carried by the feed member and is movable longitudinally thereof and is operably connected to the latch plate.