Abstract: There is provided an information providing apparatus that can be connected to a broadcast receiving terminal that displays electronic contents guide (ECG) information including attribute information expressing contents of a program, including an ECG information storage part that stores ECG information, a viewer EID processing part that processes viewer emotional identification (EID) information as emotional information expressing a program preference of a viewer, a program EID processing part that creates a program EID as emotional information corresponding to contents of the program; an ECG unit constitution part that constitutes an ECG unit by correlating the ECG information with the program based on the attribute information and correlates the program EID with the ECG unit, an EID conformity determination part that determines the ECG unit provided to the broadcast receiving terminal and an ECG unit providing part that provides the determined ECG unit to the broadcast receiving terminal.