Abstract: A photographic material capable of receiving and retaining an aqueous ink or other similar materials on the back surface, which is able to serve as a post card, is disclosed. The photographic material comprises a water-proof support comprising a paper sheet coated with a polyolefin resin on both surfaces thereof, and a photographic emulsion layer provided onto one of the surfaces of the support, in which another surface of the support is provided with a gelatin layer containing an inorganic pigment and one or more of specific gelatin hardening agents.