Abstract: A reflector includes a reflecting surface provided on a display cell, and fine concave surfaces are formed on the surface of the reflector. When the cross sections of the concave surfaces are formed in the shape of circular curves, the frequency of tilt angles &thgr;1, &thgr;2, . . . &thgr;n formed between tangents to the concave surfaces and horizontal lines H can be set to predetermined angle range &thgr;1 to &thgr;n, an angle range in which luminance of reflected light increases can be determined, and the reflected light can be allowed to have a directivity within the angle range. By designing &thgr;1 and &thgr;n in accordance with an effective viewing angle of the display cell, display contrast can be increased.