Abstract: A concentrated softening agent for use in clothings comprising, as the essential ingredient:(a) from 10 to 20 by weight of one or more of quarternary ammonium salts,(b) from 0.5 to 3% by weight of an alkylene oxide addition 10-50M product containing, as an essential ingredient, ethylene oxide of an unsaturated or branched alcohol with 12 to 24 carbon atoms, or an unsaturated or branched alliphatic acid with 12 to 24 carbon atoms,(c) from 0.5 to 2.0% by weight of a monohydric alcohol with 1 to 3 carbon atoms,(d) from 3 to 15% by weight of a di- or tri-valent polyol with 2 to 3 carbon atoms,(e) from 0.05 to 0.4% by weight of an inorganic salt, and(f) from 0.

Abstract: A cloth-softening liquid composition has a high concentration and comprises (a) a quaternary ammonium and (b-I) a polyether or a derivative thereof or (b-II) a polymer or copolymer of a cationic surfactant monomer(s), said polyether having a molecular weight of 5,000 to 200,000, being a polyoxyalkylene adduct to a compound having at least five active hydrogen atoms, the oxyalkylene units containing oxyethylene units so that the polyether may contain 50 or more percent by weight of them, said cationic surfactant monomer having a straight or branched alkyl or alkenyl having 8 to 24 carbon atoms, the alkyl or alkenyl optionally having a substituent(s).