Abstract: An airplane seat assembly comprises an airplane seat and a beverage cup holder. The airplane seat is configured to be mounted in an airplane cabin in side-by-side relationship with another similar seat. The airplane seat comprises a seat portion and a back portion extending up from the seat portion. The beverage cup holder has a holder body shaped and configured for holding at least one beverage container. The holder body is operatively connected to the airplane seat for pivotal movement between a stowed position in which the holder body is positioned adjacent a side of the back portion of the airplane seat and a use position in which the holder body extends generally rearwardly from the back portion of the airplane seat. The holder body is configured to support a beverage container when the holder body is in its use position.