Abstract: Disclosed are computerized methods and systems for enhancing the sales performance of selected sales force professionals comprising assessing a plurality of sales reps along various objective and subjective dimensions (including sales performance information) and generating, for each such sales rep, an associated sales rep record; and comparing each such sales rep record to a computer database of high-performing sales rep records to identify, for each selected sales rep, those dimensions which by improving will, based on the organization's sales culture (determined by the aggregate of sales rep records), better align such sales rep record with high-performing sales rep records. Moreover, other important features are disclosed, and examples given.