Abstract: A sports board binding and foot traction apparatus for use in sports boards such as surfboard, skateboard, wakeboards, and the like. The apparatus includes a sports board having an upper surface and at least one magnet holding receptable disposed in the upper surface; A a ferromagnetic bar is disposed under the bottom of the magnet holding receptacles, and permanent magnets are placed in the receptacles to form a magnetic region on the surface of the board. An article of sports footwear having a sole is provided, and a ferromagnetic plate is disposed in at lest a portion of the footwear soles. When the footwear is brought into proximity with the magnetic field, a binding force is applied to the footwear.