Abstract: A publication, capable of being read in a manner similar to a magazine, is formed of a single rectangular sheet of material. A plurality of creases in the sheet of material cooperate to define first and second series of panels. The sheet is folded along a longitudinal crease so that the two series of panels face in opposite directions. The sheet is then folded along transverse creases to form a series of accordion of zig-zag folds. When publication is in a closed condition, it can be opened by turning the top panel in the same manner as in which the cover of a magazine is turned to open the magazine. The panels on the viewer's right are then sequentially turned to sequentially expose pairs of panels until the panels are again stacked with the panel which was originally on the bottom of the stack disposed at the top of the stack. The stack is then openable from the closed condition in the same manner as which a magazine is opened. A poster or additional indicia may be on the back sides of the panels.