Abstract: A fishing lure body includes a left-hand side and a right-hand side, the left-hand side of the body bearing a first decorative design and the right-hand side of the body bearing a second decorative design. The first decorative design is perceptibly distinct from the second decorative design. Utilizing the fishing lure body provides an effective way for an angler to place two designs or patterns in the water at the same time on one lure, since those fish situated on one side of the lure will perceive the first design, while those fish situated on the opposite side of the lure will perceive the second design.