Abstract: This invention is a mild personal cleansing bar formulation which lends itself to faster processing comprising: from about 20% to about 50% lathering mild synthetic surfactant and from abut 5% to about 50% of magnesium soap; wherein the ratio of said lathering mild synthetic surfactant to said soap is from about 10:1 to about 0.4:1; said bar having a pH of from about 6.5 to about 8.5 in a 1% aqueous solution at 25.degree. C.

Abstract: This invention is an improved mild personal cleansing syndet bar comprising: long chain synthetic surfactant having essentially saturated C.sub.15 -C.sub.22, preferably C.sub.16 -C.sub.18, alkyl or acyl chains, more preferably cetearyl sulfate; a high lathering, mild synthetic surfactant, preferably C.sub.12 -C.sub.14 acyl isethionate; soap; fatty acids; sodium isethionate; and paraffin wax, preferably a high melting point paraffin wax. The bar has improved processability, good smears, and good in-use properties without meaningful lather negatives.

Abstract: This invention is an improved mild personal cleansing syndet bar comprising: long chain synthetic surfactant having essentially saturated C.sub.15 -C.sub.22, preferably C.sub.16 -C.sub.18, alkyl or acyl chains, more preferably cetearyl sulfate; a high lathering, mild synthetic surfactant, preferably C.sub.12 -C.sub.14 acyl isethionate; soap; fatty acids; sodium isethionate; paraffin wax, preferably a high melting point paraffin wax, and optionally, but preferably, cationic polymer. The bar has improved processability, good smear and in-use properties as well as improved mildness and rinsability without meaningful lather negatives.

Abstract: This invention is a mild personal cleansing bar comprising: from about 20% to about 50% lathering mild synthetic surfactant and from about 5% to about 50% of magnesium soap; wherein the ratio of said lathering mild synthetic surfactant to said soap is from about 10:1 to about 0.4:1; said bar having a pH of from about 6.5 to about 8.5 in a 1% aqueous solution at 25.degree. C.

Abstract: A mild skin cleansing composition in the form of a bar comprising from about 0.5% to about 20% of a mixture of a silicone gum and a silicone fluid wherein the gum:fluid ratio is from about 10:1 to about 1:10, preferably from about 4:1 to about 1:4, most preferably from about 3:2 to about 2:3. The silicone component is a skin mildness/moisturizing aid which imparts superior, durable conditioning to skin washed with the composition. Processes for preparing a mild skin cleansing toilet bar with this silicone component are disclosed.

Abstract: An aerosol antiperspirant composition comprising:(a) from about 2% to about 10% of a hydrophobic liquid;(b) from about 20% to about 95% of a propellant;(c) from about 2% to about 30% of an enhanced efficacy metallic antiperspirant material, containing at least about 30% of a high efficacy metallic species (by weight of all metallic species in said antiperspirant material);(d) from about 0.1% to about 3.0% of a hydrophobically-treated clay suspension agent; and(e) from about 0.01% to about 0.2% of an activator.

Abstract: An aerosol antiperspirant composition comprising:(a) from about 2% to about 10% of a hydrophobic liquid;(b) from about 20% to about 95% of a propellant;(c) from about 2% to about 30% of an enhanced efficacy metallic antiperspirant material, containing at least about 30% of a high efficacy metallic species (by weight of all metallic species in said antiperspirant material);(d) from about 0.1% to about 3.0% of a hydrophobically-treated hectorite clay;(e) from about 0.1% to about 3% of a hydrophobically treated bentonite clay; and(f) from about 0.01% to about 0.