Abstract: A method, system, and computer program product for wellness program management. Embodiments commence upon identifying a person as a wellness program participant and associating the person with a repository of grocer POS data using a personal identifier that is used to access the grocer POS data that comprises at least some food items purchased in a particular shopping trip. A set of consumer purchase records are retrieved from the POS data, then at least one aspect of a wellness profile pertaining to the wellness program participant is retrieved from wellness program data. The consumer purchase records can be analyzed to determine a nutrition value that is associated with at least one aspect of the wellness program participant's wellness profile. An alert is sent to the wellness program participant when certain events occur or when wellness profile thresholds are met.