Abstract: The present invention relates to apparatus and methods for reducing water runoff pollution. A first instruction is configured to access street line data. A second instruction is configured to access political boundary data. A third instruction is configured to access traffic count information. A fourth instruction is configured to indicate potential locations to display water pollution related information based at least in part on the street line data, the political boundary data, and the traffic count data. Voluntary funding from a non-governmental entity for at least a portion of the water runoff pollution abatement program is provided to a local governmental body. Authorization is received from the local governmental body to display at least a first advertisement containing both pollution-related educational information and identification information corresponding to the non-governmental entity on at least a first property under local governmental body's control.

Abstract: The present invention relates to apparatus and methods for reducing water runoff pollution. Non-tax funding is obtained from a non-governmental entity for at least a portion of a water runoff pollution abatement program. Authorization is received from a local governmental body for the display of at least a first advertisement related to the water runoff pollution abatement program on at least a first property. At least a portion of the funding is provided to the local government body for implementation of the water runoff pollution abatement program, wherein the water runoff pollution abatement program is at least partly under the control of the local governmental body.