Abstract: A point-of-sale dispensing rack for retail consumer goods includes a high definition liquid crystal display header system for showing a variety of preprogramable picture and/or written messages over an extended period of time. The system includes a high definition liquid crystal display header and a portable memory storage device housing for receiving a portable memory storage device with preprogramable messages thereon. A computer connected between the portable memory storage device housing and the header sends the messages to the header for display. The system allows for periodic automatic rotation of several messages e.g. throughout the day and month versus paper graphics that must be changed by hand. The system also enables programming of messages at different times or dates which enhances the ability of a brand of a particular consumer product to reach its unique audience.

Abstract: A point-of-sale dispensing rack for retail consumer goods includes a high definition liquid crystal display header system for showing a variety of preprogramable picture and/or written messages over an extended period of time. The system includes a high definition liquid crystal display header and a portable memory storage device housing for receiving a portable memory storage device with preprogramable messages thereon. A computer connected between the portable memory storage device housing and the header sends the messages to the header for display. The system allows for periodic automatic rotation of several messages e.g. throughout the day and month versus paper graphics that must be changed by hand. The system also enables programming of messages at different times or dates which enhances the ability of a brand of a particular consumer product to reach its unique audience.