Abstract: A fish lure comprises a hook suspended from a buoyant body, and a lip projecting from the body for causing lateral to and fro movement of the fish lure as the latter moves through water. A triangular wire projection extending from the body has a first portion extending outwardly from the body past the lip, a second portion extending laterally from the first portion opposite from the lip, and a third portion extending from the body to the second portion. A weight is selectively attachable and releasable from either of the first and second portions. The weight causes the body to be tilted when attached to the first portion and to be inverted when attached to the second portion.