Abstract: Various arrangements for providing interactive content to viewers of television programming are presented. A television service provider system may supplement broadcast television programming with a supplemental audio signal. The supplemental audio signal may not part of the broadcast television programming as received by the television service provider system from a content provider. The television service provider system may broadcast a data stream comprising the broadcast television programming and the supplemental audio signal via a television programming distribution network. A television receiver may receive the data stream and output the broadcast television programming and the supplemental audio signal. A viewer's mobile device may detect the supplemental audio signal using an on-board microphone of the mobile device. In response to the received supplemental audio signal, the mobile device may access interactive content and provide such interactive content to the viewer.

Abstract: The present disclosure relates to systems and methods used to identify video content that may be of interest to a viewer by examining the viewing habits of the viewer's geographic marketing area, recommendations from the viewer's social media sites, the viewer's past viewing patterns, the viewer's demographic information, the viewer's preferences, and the viewer's past purchase history.

Abstract: Various arrangements for providing interactive content to viewers of television programming are presented. A television service provider system may supplement broadcast television programming with a supplemental audio signal. The supplemental audio signal may not part of the broadcast television programming as received by the television service provider system from a content provider. The television service provider system may broadcast a data stream comprising the broadcast television programming and the supplemental audio signal via a television programming distribution network. A television receiver may receive the data stream and output the broadcast television programming and the supplemental audio signal. A viewer's mobile device may detect the supplemental audio signal using an on-board microphone of the mobile device. In response to the received supplemental audio signal, the mobile device may access interactive content and provide such interactive content to the viewer.

Abstract: The present disclosure relates to systems and methods used to identify video content that may be of interest to a viewer by examining the viewing habits of the viewer's geographic marketing area, recommendations from the viewer's social media sites, the viewer's past viewing patterns, the viewer's demographic information, the viewer's preferences, and the viewer's past purchase history.

Abstract: Methods and apparatus are disclosed for identifying audiovisual content, such as a movie or television show, based on audio data of the show and then presenting options to a user for the identified content, including recording that content on the user's digital video recorder for later viewing.