Abstract: A system for providing interactive content for thin applications executing on client devices, the system including: a computer processor; a content provider configured to: receive a content request; and provide content for a thin application executing on a client device in response to the content request; and a content engine executing on the computer processor to enable the computer processor to: receive a content instruction request; provide a content instruction set defining a set of client-interactive controls corresponding to a specific content for the thin application, where: the content instruction set identifies a set of images; the content instruction set includes instructions for indicating which of the set of images to display based on a current image of the set of images and a detected user input; and the content is displayed by the thin application in association with at least one of the set of images.

Abstract: A method for providing and displaying advertising content. The method can include: sending, by a client device, a request for advertisement content; receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls; detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls; identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and displaying the image by the client device.