Abstract: A vehicle wheel-based computing device includes a display device that can be at least partially attached to a wheel of a vehicle, and a control circuit. The control circuit can obtain content to be provided for presentation on a display screen of the display device, receive vehicle data indicating a motion parameter associated with the vehicle, and perform a transformation of the content based on: (i) a refresh rate associated with the display device, and (ii) the motion parameter associated with the vehicle.

Abstract: Methods, computing systems, and technology for generative modeling of wheel hub display content are presented. A control circuit can: obtain user input data including a description of content to be presented via a display device positioned on a wheel of the vehicle; generate, using one or more models including a machine-learned generative model, the content based on the user input data; receive an output of the one or more models, the output including the generated content; and provide, for presentation via the display device positioned on the wheel of the vehicle, data indicative of the generated content. The machine-learned generative model can be trained to process the user input data and provide generated content that is: (i) based on the description of the content included in the user input data, and (ii) configured for presentation via the display device positioned on the wheel of the vehicle.