Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for presenting a first application's interface within a second application's interface. One of the methods includes receiving, by an active application executing on a user device that is not an application store, digital content referencing a second application not installed on the user device; obtaining application store data for the second application; providing, a user interface of the active application, the digital content with an application store user interface that includes (i) the application store data for the second application and (ii) an install element for triggering installation of the second application on the user device from within the active application; detecting user interaction with the install element; and in response to detecting the user interaction with the install element, triggering a download of the second application independent of launching an application for the application store.

Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.