Abstract: Disposable pet food dish and advertising method includes indicia disposed on a disposable pet dish. Indicia are disposed on media coupled to the dish—by adhesive, by insertion in a false bottom, or by placement in the dish. These media cooperate with the dish as it travels through the stream of commerce, providing opportunities to add a message targeted to a consumer having determined characteristics, and providing multiple opportunities to direct a consumer's attention to an advertising message as the consumer manipulates the dish in the process of unpacking it, loading it, placing it to feed the pet, and discarding it. Optionally, media are detachably adherent to the dish and to the surface the dish is placed on, further involving the consumer when it is time to dispose of the dish. Optionally, the dish is configurable in pairs to provide stable stacked presentation of food and water for a pet.