Abstract: A tongue advancement device according to various embodiments can include at least one first magnet provided in a mouthpiece and a tongue implantation device. The at least one first magnet comprises a substantially flat surface that aligns with a peripheral edge of the mouthpiece, such that the at least one first magnet does not extend from the mouthpiece. The tongue implantation device, such as a tongue piercing, includes a second magnet that magnetically interacts with the at least one first magnet to retain the tongue of the user in a forward position when the mouthpiece is worn. The device can also include a tongue cover consisting of a flexible tubular body having an opened end, a closed end and a magnet attached to the closed end. The tongue cover may be configured as a tongue sleeve or a tongue gripper based upon the principals of the Chinese finger trap.