Abstract: Systems and methods for campaign management are disclosed. A method may include: receiving, by a computer program executed by an electronic device, campaign parameters and a campaign budget for a campaign from a user for a merchant; generating, by the computer program, an offer for the campaign using the campaign parameters and merchant information; identifying, by the computer program, a target geography for the campaign; identifying, by the computer program, targeted customers in the target geography; populating, by the computer program, an offer section in a website presented to the targeted customers with the offer for the campaign; monitoring, by the computer program, a progress of the campaign; dynamically updating, by the computer program, the target geography based on the progress of the campaign; and terminating, by the computer program, the campaign in response to a campaign term ending or one of the campaign parameters being met.