Abstract: Exemplary embodiments are customer-friendly websites and methods of using websites which contain advertisements by suppliers and distributors of customized promotional products, both of which are members of a limited constituency. The websites of some embodiments are for use by customers of the distributors, who typically are retailers. Advertisements of the suppliers feature product information and promotional offerings. The suppliers are identified only by identification symbols such as numbers or bear a statement that the supplier will sell only through distributors. Advertisements of the distributors, who distribute items manufactured by the suppliers, feature accessible information allowing contact between the distributors and customers, and may include promotional offers. In use of some embodiments, the customer peruses promotional product offerings by suppliers and identifies items of interest.