Abstract: An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

Abstract: An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Abstract: A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator.

Abstract: An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.

Abstract: A system and method to value media inventory for the display of marketing campaigns on a network of media devices. The system measures past marketing campaign performance and efficiency and assigns a campaign impact value to the advertising opportunity achieved by the execution of past campaigns. Summaries of the campaign impact of past campaigns are stored in a benchmarking archive. The system uses the data contained in the benchmarking archive in order to calculate the value of the network's media inventory, namely the capacity or availability of the network of media devices to play or display future campaigns. The value of the media inventory is used to appropriately assign media inventory to new campaigns that are to be shown on the network of media devices.

Abstract: Computational and computer-implemented methodological techniques are described for analyzing and presenting data on the audience response to audio and/or visual media advertising campaigns in public places. In various embodiments, these techniques employ a mechanism that assesses audience behavior to produce audience behavior data and audience exposure to produce audience exposure data, a network of display devices that records media events as media event data in a playlog, and a component that assembles the audience behavior data, audience exposure data, and media event data to produce data identifying media events that could have impacted audience behavior and data assessing campaign effectiveness as a measure of audience exposure.

Abstract: A system is described for determining how to execute a media campaign (e.g., an advertising campaign) in out-of-home environments (e.g., retail stores or other public places), in such a manner as to enable analysis of the impact of the campaign upon audience behavior, and some of the aspects of audience behavior (recollection of recent exposure, impact of repeat exposures over time) that can be incorporated into subsequent analysis; this can then extend into alterations to the campaign scheduling to optimize business metrics and/or to gain additional, richer information about audience behavior. Media content can be rendered on one or more devices, such as monitors, point of sale systems, and so forth. The media content can include advertisements, such as advertisements having images, video, audio, and multimedia content. Various business constraints and statistical experimental constraints can be satisfied when generating a schedule.