Abstract: The fishing lure assembly is a completely weedless lure because hooks in the fishing lure assembly are completely retracted into a housing. This prevents the fishing lure assembly from snagging weeds or getting caught in debris in the water once the fishing lure assembly is cast therein. The fishing lure assembly includes a fulcrum about which the hooks are spring loaded. A trigger is rotatably secured within the housing. The trigger receives and hold the hooks in their respective retracted positions and, upon a fish moving the trigger, the hooks will be released to catch the fish.