Abstract: A method and apparatus for testing samples of viscoelastic materials are shown, in which the sample is subjected to a sinusoidal excitation and the response to the excitation is measured. By sampling the response at at least three data points equally spaced through a single cycle of excitation and making the proper calculations based on the data points, the storage modulus or the loss modulus of the materials, or both, can be obtained. The apparatus includes a rotary drive, eccentric, sample holder, a rotor or moving die, a torque transducer, excitation means, response measuring means, data handler and a sampler to obtain responses at predetermined intervals.