Abstract: Computerized techniques are disclosed for automatically converting buy data from advertising agencies into a common format for storage in a database. The commonly formatted buy data can be automatically analyzed to assess advertising agency performance in executing advertising plans on behalf of their client companies. The buy data can be representative of original buys, final buys, and/or actual buys.

Abstract: A computer-implemented method of reconciling media property invoice data for advertising services with advertising agency final buy data, the media property invoice data comprising a plurality of invoice items, each invoice item corresponding to an actual advertisement spot that was run by the media property, the final buy data comprising a plurality of final buy items, each final buy item corresponding to an advertisement spot request that was placed by the advertising agency with the media property, the method comprising: (a) comparing the invoice items with the final buy items; and (b) responsive to the comparing step, identifying the invoice items for which a payment to the media property is authorized. Based on this comparison, an electronic fund transfer of the appropriate amount of money can be made from a financial account to the media property.