Abstract: A candle made in a usual manner contains a fireproof, leak proof container, has a personalized message therein. The message may be a fortune, words of endearment, or perhaps a game token, and/or a coupon redeemable for a prize or for "cents off" a product. The prize container is initially hidden from the viewer. The candle is consumed until such time as the container or token is revealed. Alternatively, the candle can have a strip extending along the longitudinal axis and the strip is gradually exposed as the candle burns. Additional portions of a message on the strip will thus be readable as the candle burns.