Abstract: An integrated group of systems, processes, and controls that enable real-time/near real-time media (video and audio) enhancement and capabilities in a gaming environment. Media from a variety of sources may be streamed or pushed to either individual gaming terminal devices, a group of these devices, or an entire network of such units. Additional system functionality allows for two-way interactive visual and audio communications between gaming terminal users/operators and call center personnel as well as providing a standard interface to interact with existing retail sales-oriented equipment that may exist at the installation location.