Abstract: Advertising apparatus with electrically operated attention drawing means conveniently in the form of a lamp or device for emitting an audio signal. The apparatus is for use with a device for dispensing liquids from inverted bottles and has a support bracket, a resilient mounting projecting from the bracket and adapted to locate a liquid metering device and a bottle attached thereto, and a switching circuit for operating the attention-drawing means with the switching circuit being closed by movement of the bottle on the resilient mounting when the liquid metering device is activated.