Abstract: A liquid level sensor for sensing liquid levels within a container is disclosed. The sensor includes a conductive plastic resistor and conductive plastic conductors deposited onto a thin polymer insulator. The conductive plastic resistor is a potentiometric resistive track which is electrically contacted at points along the length of the resistor by a contact assembly attached to a float. The polymer insulator is attached to a conductive support member or conductive strip disposed substantially vertically in the liquid. The float is disposed about the conductive strip. The contacts provide a short circuit between the resistive strip and conductive strip and thereby provide a resistive circuit connection analogous to the wiper of a potentiometer.