Abstract: A merchandising case adapted for displaying and storing cutter bits includes a cabinet, storage rack within the cabinet, a door movably mounted on the cabinet for concealing the storage rack, and a display rack mounted on the front of the door for holding the cutter bits on display. The display rack will retain a plurality of cutter bits on a display rack behind a transparent safety plate and above a display area. The display area has a plurality of individual receptacles, each receptacle retaining a plurality of chips each of which contains a die cut edge emulating the kerf profile created by a corresponding router bit positioned on the display rack, above the receptacle retaining the specific chip. A customer can remove one or more of the chips from the receptacle and compare it to the cutting edge of other cutter bits, or lay it against a workpiece.