Abstract: Personal short codes facilitate the establishment of unique, personalized codes for accessing network services and personalized distribution lists. Users can create individualized lists of personal short codes for desired network services. Services can reside within or outside of the wireless network. Messages having personal short codes can incorporate text routing capabilities to provide routing based on the text of a message. PSCs can be of any length or combination of alphanumeric characters. Personal short codes can be entered via a mobile device, such as a mobile telephone, PDA, or laptop, or via a web browser.