Abstract: A method and apparatus for wrapping stacks of web product with wrap web material supplied from a supply roll. The apparatus includes a conveyor for supporting and moving the stacks to be wrapped along a conveying path, a drive assembly operable to receive wrap material from the supply roll and positively feed the wrap material to the conveying path, and a wrapping assembly for manipulating the wrap material around the stack. The method includes supporting and moving the stacks to be wrapped along a conveying path, rotating a cutting roll, clean cutting the wrap material received from the supply roll to separate a wrap sheet from the wrap material, defining a trailing edge of the wrap sheet, delivering the trailing edge to the conveying path after the wrap sheet is separated from the wrap material, and manipulating the wrap sheet around the stack.